With the quick growth lately, World Bowling marked on the highest list of sport organizations and sport events by Sportcal’s Social Media Index. In detail, World Bowling is the most popular on social sites such as Instagram, Youtube and Facebook.
The index includes data collected from January 2017, by carrying out an analysis via social accounts. The analysis is about the top concern on sport organizations and events mentioned on Facebook, Youtube, Instagrams and Twitter, the top four popular social networking sites at the moment.
The most outstanding lists which mention World Bowling via social accounts consist of Youtube percentage growth with the 7th place in ranking, and Facebook highest International Federation for growth with the 6th place.
Mentioned by Sportcal, World Bowling is said to fail in an effort to be included in categories for Olympic recently. Nonetheless, the unsuccessful attempt does not make it less popular among other sports, especially on social sites. In detail, it has made the rankings in top lists of most popular and most growing federations on YouTube, Facebook and Instagram.
Megan Tidbury, director of World Bowling’s Marketing and PR, talked zbout the implementation of new digital strategies to improve the popularity of the federation back from 2016. In fact, bowling is the sport which already attracts tremendous attention of the population. To make a significant integration, they just have to deliver the content of bowling’s athletes and events to the enthusiasts and start to join their community. To make it possible, they cooperated with Penceo digital agency from 2016 and produced valuable contents. With the development and spreading success of the current strategies, World Bowling expects to continue this growth and reach more fans throughout the globe.
You can see the details of Sportcal’s Social Media Index in 2017 by purchasing GSI Report 2017, which gives data to analyze the sport impact in three years from 2013 to 2016 with the comparison among 313 events and sport federations.